THIS IS TOMORROW !

[#20701]
THIS IS TOMORROW! The Whitechapel Art Gallery, August 9 - September 9, 1956. First edition, first impression. Original ring bound wrappers, titles to front cover in brown and white.17 x 17cm unpaginated spiral bound wrappers. First edition of 1300 copies by Print Partners. Very light creasing with a hint of moist waving to front and back covers, the ring binding perfect condition,and altogether an excellent copy of this fragile production. Catalogue issued to coincide with the EXHIBITION! Section 2 contains Hamilton's iconic picture "Just what is it that makes today's homes so different, so appealing? "

EUR 1,800.00

Theo Crosby was the driving force behind this landmark exhibition catalogue, devoted to the possibilities of collaboration between architects, painters and sculptors including William Turnbull, Richard Hamilton, Eduardo Paolozzi, The Smithsons, James Stirling and others. Introduction by Lawrence Alloway, Reyner Banham and David Lewis. There was no curator as such. Bryan Robertson was Director of the Witechapel at the time. The organisers allotted gallery space to twelve groups of three to four architects, artists, designers and theorists, to collaborate, asking each group to produce work on the theme of modern life. This iconic show pre-empting the emergence of Pop Art. List of participants in This is Tomorrow: Group 1: Theo Crosby, William Turnbull, Germano Facetti, Edward Wright. Group 2: Richard Hamilton, John McHale, John Voelcker. Group 3: J.D.H. Catleugh, James Hull, Leslie Thornton. Group 4: Anthony Jackson, Sarah Jackson, Emilio Scanavino. Group 5: John Ernest, Anthony Hill, Denis Williams. Group 6: Eduardo Paolozzi, Alison and Peter Smithson, Nigel Henderson. Group 7: Victor Pasmore, Erno Goldfinger, Helen Phillips. Group 8 : James Stirling, Michael Pine, Richard Matthews. Group 9: Mary Martin, John Weeks, Kenneth Martin. Group 10: Robert Adams, Frank Newby, Peter Carter, Colin St.John